Even though individuals come across advertisements from hundreds of companies a day when browsing the internet, because there are so many companies competing for their attention, it’s easy for a brand’s marketing to be lost in the chaos.
And though you might not realize it, your company’s name is the simplest way to avoid not being seen by your customers because it has the ability to set your business apart from the sea of competitors and create a positive first impression in the minds of clients.
Your brand name will even assist you in locating premium domain names for sale that will raise brand recognition and conversion rates online.
Now you see why your company name is extremely important to your company. And because of that, you must ensure that the name you choose for your business is the best.
Finding short, unique, and exciting 3 letter brand names are typically tricky, but it doesn’t have to be. We at Squadhelp would like to share the four techniques that have helped 35,000 brands get great company names.
Think About Your Brand First
Your company’s name should accurately describe who it is and what it stands for. You must avoid choosing a name that misrepresents your business or conveys wrong ideas about your brand.
And that’s precisely what would occur if you didn’t research and build your brand well before giving it a name.
As a business owner, you must know that while your business is the trade you’re in to serve customers’ demands, your brand identity shapes how customers interact with your business.
Take Tesla as an illustration. Because it sounds classy, isn’t overly technical, and aligns with the firm’s goals and objectives, the company’s name properly describes its business and brand just the way the founders wanted.
And because it wouldn’t correctly communicate the ideals they wish to demonstrate to their consumers, the name Tesla wouldn’t be acceptable for a tech company like Apple or HP.
Therefore, it’s essential to have a strong sense of your brand identity while coming up with the perfect name for your company.
Start Generating Brilliant Name Ideas
Create a team if you can. Get a notepad, a board, and a marker so you can easily record the names you think of. Then start a brainstorming session and pour out your creativity.
During the brainstorming stage, refrain from analyzing names and fight the need to evaluate any terms you think up. Just concentrate on generating and writing down the words that come to mind.
Keep a list of all the unique and strange words that you and your team come up with. Don’t leave out any terms that strike you as odd since only after examining them will you realize their full potential. They could even be the best for your business.
Be creative with your ideas. Try combining two words, like PayPal did, or think of short and energetic names, like Bolt. These words are brief and intriguing while also being bold and vibrant.
Here are a few key resources to help you improve your brainstorming session:
- Slangs used in your industry
- Business name generators
- Visual words relating to color
Before the end of the brainstorming session, ensure you come up with 200 good brand name suggestions. After that, in the next stage, we would concentrate on reducing the names to create a list of the top options.
Pick out Your Best Options
Compare the names you’ve come up with so far to the tone and guiding principles of your brand. Your name team should have access to a brief detailing your desired tone and brand identity.
Assess the names based on how well they convey your brand, how they sound and appear in different contexts, such as print and social media, and how excited you and your team are about them.
Ask your employees for their opinion on the names to determine how memorable and catchy they are. After using these steps to select your top candidates, the next thing to do is to validate them.
The names that survived the previous round have one more stage to go through before they can be considered an ideal choice for your business. So before you pick a name from the top options, ensure they meet a few essential criteria.
Validation should be performed to establish whether your chosen company name is the best fit for it. And you can carry out the validation process by verifying your names using these criteria:
- Get Honest Feedback from Your Audience: Ask a representative sample of your target market for input on your names and ask them to rank your top choices because any name you select must appeal to your target market.
- Create a poll on any social media platform where members of your target demographic are active to achieve this. You can also use more direct methods, such as knocking on doors or approaching people you encounter on the street.
- Asking for people’s honest opinions can give you new insights and open your eyes to observations you and your team didn’t consider before.
However, because your target market’s preferred brand name might not be your preference, avoid letting emotions play a role in the name selection process. To ensure that people can pronounce the names and that they don’t have a bad connotation in another dialect, put them through a language test.
- Checking to see if the ‘.com’ Domain for the Name is Available: Nowadays, to increase brand awareness and conversion rates, every company has to have an accessible website. Therefore, ensure the domain that matches your chosen brand name is accessible and available.
If a domain name with a TLD like ‘.com’ is unavailable, try a ‘.co,’ ‘.us,’ ‘.io,’ etc.
- Getting a Trademark: Determine whether or not your business name-to-be has already been trademarked by someone else. Doing so will prevent you from using a name that has already been covered by a trademark or from having your company name stolen by identity thieves.
And though going through this procedure may be stressful, don’t be afraid to get the help of a respected lawyer.
The success of your company’s name can boost your current and future revenues, brand recognition, and position in the market. Therefore, be cautious when picking one to complement your brand and represent it to your target market.
Grant Polachek is the head of branding at the 3X Inc. 5000 business, Squadhelp.com, an innovative naming agency. Squadhelp has analyzed over 1 million names and generated a list of the best-performing domain names on the internet. We are the leading crowdsource naming platform, and our clients include Fortune 500 companies as well as developing businesses.